Success in professional cycling doesn’t just happen. It’s earned – through experience, precision and trust built over time. Beginning with the 2026 racing season, CUBE and Team TotalEnergies will form a new partnership to bring all these elements together, combining the German brand’s engineering expertise with the French team’s focus on race performance.
For CUBE, professional race sponsorship has always been about more than just race results, or who gets to stand on the podium. Real world feedback from pro racers is a vital part of the evolution of products – one that’s every bit as important as computer modelling or lab testing. The partnership with Team TotalEnergies will help in this process of continual improvement.
Team TotalEnergies is deeply rooted in one of France’s traditional cycling regions. It takes a balanced approach to development and competition, nurturing young talent as well as competing in some of the sport’s biggest events – a philosophy that closely aligns with CUBE’s own values. From 2026 every Team TotalEnergies rider – from the UCI ProTeam to the development squads – will train and compete on CUBE bikes. Feedback from these riders will inform product development well beyond the peloton. Everyone benefits.
United by a shared passion for cycling and cycle sport, CUBE and Team TotalEnergies share a clear goal: to perform at the highest level, and to continue to develop both the sport and the equipment that drives it.
CUBE was established in 1993 by Marcus Pürner in the small town of Waldershof, in Bavaria’s Fichtel Mountains. Over thirty years later, it’s still managed by him. What began as a small bicycle workshop has developed into a global brand – CUBE bikes are now available in more than 70 countries. Despite this growth, the company has remained true to its roots and is an important local employer, with over 1,000 workers designing, developing and assembling products in and around CUBE’s home town.
At CUBE, cycling isn’t just a product category. It’s a way of life. From everyday mobility to racing at the highest levels – and everything in between – the company’s aim is to build bikes that embody this way of thinking. Because bikes represent both freedom of movement and one part of a sustainable future, there are more than 350 models in the CUBE product range, covering every possible cycling discipline.
CUBE’s product development is guided by attention to detail, materials and manufacturing processes – as you’d expect. What makes the brand different, is the way it combines this attention to detail with an unwavering focus on the quality and experience that the end product provides. Whether it’s a race-proven performance bike, a gravity-focussed mountain bike, a cargo or city bike, or part of the huge range of CUBE clothing and accessories, what makes it a CUBE is the way that it performs, and the way that it makes our customers feel.
Because we’re bike people. And we know that our customers are, too.
