Sportful. Lead Style. Have Fun. Feel Performance
Sportful, based in Fonzaso (Feltre), was founded in 1972 by Dr. Giordano Cremonese to produce technical clothing for cross-country ski. His innovative clothing attracted very soon the interest from others passionates and within a year he was producing kits for athletes all over the Italian Dolomites.
In 1985 Sportful began its first pro-cycling partnership and, since now, it has played a crucial part in the cycling history winning a lot of Classics, Grand Tours, Olympics and World Championships with great champions like Franco Ballerini, Paolo Bettini, Alberto Contador, Fabian Cancellara and Peter Sagan. Nowadays, Sportful is a brand that combines its huge know-how in creating functional performance products with a distinctive style and an inclusive attitude.